Design - Hennessy & Ginger

DESIGN & ART DIRECTION

I was tasked with the design for Hennessy’s role out of their “Modern Classic” Hennessy & Ginger campaign in 2018. The client wished to use the shape of the classic Cognac glass shape as an asset in the creative.

Taking this as a starting point, I experimented with some different iterations, finally landing on a technique that used the shape of the glass as a mask. I then further developed this mask into a layered visual - which houses the iconic Hennessy bottle. The final visual incorporates signature H&G colours (burgandy and warm yellow).

The campaign featured heavily in the on trade as well as on social and digital.