Art Direction & Design - Ballygowan GAA

As a Dubs fan, it was amazing to get to work on this brief for Ballygowan. My concept was to have the people and players represented as equally important to each other. Where is the spiritual home of Dublin gaelic games other than Croke Park? Inside the houses and on the streets of typical Dublin suburbs. I wanted to replicate the big game tunnel run-out, but this time the players would be running with their biggest fans flanking them, from typical Dublin suburbs.

Retouching was done by Featherwax in England, “B is for” concept was Adrian Fitzsimons (Havas) and photography was by Christopher Lindhorst.

I was responsible for concept, art direction, directing the shoot, players and fans, print production, typography and final artwork.