Hennessy - Grape to Glass

ART DIRECTION & DESIGN

For Hennessy’s 2018 “Grape to Glass” campaign. Client brief was to accentuate the use of grapes in the Hennessy distillation process as many people were unaware that Cognac was made from grapes. I used the vine form the bottle label, worked it into a multi-layered matt black design and included a neck label on every bottle that had the four stages of the distillation process.

A lot of the time with design challenges, I find that it’s best to work with what you have in front of you (a bottle, a label) and use that restriction to create something else entirely.