Branding - Island's Edge

BRAND IDENTITY, PACKAGING DESIGN, CAN DESIGN, TAP DESIGN, OOH DESIGN

I worked with Heineken for over a year to develop the look and feel for their flagship new stout Island’s Edge. Their brief was to create an identity and brand story that visually represented where ‘city meets sea’ in a very progressive, disruptive way.

The use of bold colours (blue, orange) were early suggestions as category disrupting colours that would emphasise refreshment (blue) and boldness (orange). We incorporated both of these colours as well as introducing large areas of white space to emphasise a more refreshing stout, completely separate from the rest of the category - a visual space normally dominated by black or very dark colours.